web designers planning for a web design
Marketing

Critical Elements of Web Design for Brand Positioning

May 1, 2018

Your brand packages all your characteristics, associations and experience into one abstract construct. It is a vital part of your marketing efforts as it wins customers and helps you maintain their loyalty. Strategic positioning of […]

Web Index of Google
Marketing

How to Make SEO Work for You

October 13, 2017

With so many different factors that influence one’s ranking in search engine results pages (SERPs), website owners can easily overlook one of the biggest pieces of the ever-evolving SEO (search engine optimization) puzzle: content. Search […]

Landing Page
Marketing

These Landing Page Best Practices Boost Conversion Rate

September 29, 2017

The landing page is an important part of your search engine optimization and online marketing campaigns because visitors that reach it are looking for specific solutions and answers. Improving this provides you with a competitive […]

Camera Lens
Marketing

DSLR Vs Mirrorless: A Shooting Debate

September 28, 2017

If you have been involved in the photography for years now, you should be familiar with the contentious debate about specifications. Which camera produces better images? Which has better pixels? Or which has better resolution? […]