If you want to set up a gas station, get ready for some tough competition. Your station may compete with the likes of Costco and other well-placed competitors. It will take more than just offering gas to attract the customers. Fortunately, here are some tips you can follow that can help you succeed in your business.
Setting It Up
Setting up your gas station is not cheap. Prospective owners have to fork out some serious cash before they could even start operating it. There’s also a need to comply with several government regulations like the API 653 tank alteration inspection. Before setting up the gas station, you can choose to buy an existing gas station or buy a franchise.
Provide an Adequate Number of Pumps
People don’t like waiting in line for things such as gasoline. You can keep the waiting time to a minimum by installing additional gas pumps. Also, make sure your equipment is in good working order and are well maintained.
Gasoline Station and Convenience Store Combo
Drivers and their passengers also need food and refreshments. Provide your customers with beverages, snacks, and other items they may need. You not only provide convenience but also create another lucrative source of income. You can even go a notch further by setting up a grocery store along with your gas station.
Make People Come To You
Adding a convenience store can add income to your business and partner with food franchising companies will entice people to come to you. Setting up rest stops or motels for traveling motorists is also a great idea. Just keep all the rooms clean and provide adequate service. Remember that a satisfied customer may refer more customers to you.
Keep Improving Your Station
Offering other items or services will not only drive business to your gas station but provide you with additional income. To get an idea of what kind of merchandise or service to offer, you can ask your customers. You can accomplish this by conducting surveys or giving out questionnaires. Also, gas stations can also provide carwash services, auto repairs, auto detailing, and other car-related businesses.
These are just some of the ways you can run a successful gas station. Merely selling fuel to cars is no longer financially viable. Aside from selling gas, you can also sell other items that your customers need or want. With these tips, you will be able to run a successful gas station.